I really started focussing on media relations when I launched my own jewellery line, Made With Love. It has been featured in several magazines and newspapers, which I will post images of shortly, but just as important has been the coverage I have had online.
One of the things I'm most proud of is being included on fashionista extraordinaire Emily Sears' blog Fashionbite:

I also played up the strong recycling element of my work in press releases, leading to an article on the website GreenMyStyle:
Websites and blogs can be a fruitful source of coverage. Other sites I have managed to get coverage on include:
Cult designer NiftyKnits' blog
Fab American design site, A Designed Life
The fantastic online magazine UK Handmade
Folksy seller Milomade's blog, which has a strong recycling focus